VMware Announces Availability of vSphere 5 and New Pricing Model

VMware has released vSphere 5.0 and a new per processor and pooled virtual memory (vRAM) consumption based licensing model. Due to low base levels of vRAM and an “unlimited” charge system on vRAM utilization after 48 GB the announcement drew a lot of negative attention from industry analysts, partners, and clients. VMware has since (August 3 announcement) revised the licensing policy, increasing vRAM base levels and capping charges on vRAM, and adding additional clarification around other areas of concern that were raised.

Why did VMware Make the Changes?

vSphere has made it possible for customers to maximize hardware utilization and efficiency through pooling. With these licensing changes, VMware is extending this concept from technology to the business of IT. The new vSphere licensing model eliminates the restrictive physical entitlements of CPU cores and physical RAM per server, replacing them with a single virtualization-based entitlement of pooled virtual memory (vRAM). This will simplify the process of purchasing deploying and managing vSphere while facilitating the move to shared infrastructure as a service. The vSphere 5.0 licensing model is per processor (CPU) with pooled vRAM entitlements. It offers customers the following benefits relative to the previous vSphere 4.x model:

  • Freedom - Frees customers from restrictive hardware-based entitlements. Physical Entitlements are restrictive. Customers are limited to a specific hardware configurations, pay for full capacity of server regardless of utilization.

  • Simplicity – Removes two physical constraints (core and physical RAM), replacing them with a single virtual entitlement (vRAM). Customers now have a clear path to license vSphere on next-generation hardware configurations.

  • Flexibility – Extends the concept of resource pooling from technology to the business of IT by allowing aggregation and sharing of vRAM entitlement across a large pool of servers.

  • Fairness – Better aligns cost with actual use and value derived, rather than with hardware configurations and capacity.

  • Evolution – Allows customers to evolve to a cloud-like “pay for consumption” model without disrupting established purchasing, deployment and license-management practices and processes. vRAM Entitlement enables cloud computing—Closely ties costs to consumption, enables pooling of resources across virtualized servers.




What Were the Primary Changes Made in the August 3, Announcement?

Below is a summary of the primary areas of concerns raised around the new licensing model and the actions taken by VMware to resolve.

Customer and Partner Feedback to the New Licensing Model Based on Pooled vRAM

VMware Response and Changes to the vSphere Licensing Model

Creates a significant price increase for early adopters who have maximized consolidation ratios and invested in bleeding edge hardware and would exceed vRAM limits immediately.

VMware has substantially raised the vRAM entitlements per vSphere edition (see chart below for specifics)

Introduces additional hesitation for virtualizing business critical applications that will use large amounts of vRAM. Costs could sky-rocket out of control.

VMware has capped the amount of vRAM counted per vRAM at 96GB*. This ensures clients the price of a single VM will never be more than the price of a vSphere Enterprise Plus license.

Penalizes short lived usage "spikes" in development and testing and other transient VM scenarios.

VMware will calculate a 12 month average of configured vRAM rather than a high water mark

The new licensing changes make vSphere for VDI expensive, especially for for SMB customers with small environments that are now forced to buy licenses at even multiples of 100

This concern has already been addressed with vSphere Desktop edition licensed per user. View Blog on this topic.



*Note: This change will not be reflected in the native vSphere 5 vRAM reporting capability at general availability time; it will be included in a future vSphere 5 update release. Before this update release, customers will be able to use a stand-alone free utility for tracking vRAM usage that will reflect this change.

The NEW vSphere 5 vRAM Edition Entitlements Are:

vSphere Editions

Previously announced vRAM Entitlements

New! vRAM Entitlements

vSphere Enterprise Plus

48 GB

96 GB

vSphere Enterprise

32 GB

64 GB

vSphere Standard

24 GB

32 GB

vSphere Essentials Plus

24 GB

32 GB

vSphere Essentials

24 GB

32 GB

Free vSphere Hypervisor

8 GB

32 GB